The Lingo Show - Cbeebies

Tuesday 08 March 2011

CBeebies’ brand new online game The Lingo Show is proving a huge hit with the nation’s little language learners, attracting a massive 238,000 unique users in the week of its launch with nearly a quarter of all unique users on the CBeebies’ site visiting the Lingo Show’s games page.

The new game – launched on February 14^th - introduces different languages to a preschool audience.   Following the CBeebies mantra of ‘learning through play’, The Lingo Show features French, Spanish, Mandarin, Welsh, Punjabi, Urdu, Polish and Somali and celebrates the magic of language and different cultures through its collection of colourful Bug characters.

As children play online, the bugs enlist them to prepare for the ‘Big Bug Show’ where, through a series of playful activities, they can learn new words in context and then use them as they sing their hearts out to the finale song.

And The Lingo Show content doesn’t just include the game.  The proposition also features makes, audio clips and songs designed to stimulate creativity and celebrate diversity.  This additional content also attracted 136,000 unique users in the week of launch.

“We are thrilled that our Lingo Show bugs are proving such a huge hit with our little learners,” says CBeebies Controller Kay Benbow.  “We certainly don’t expect children to be fluent at the end of it but we hope they’ll have lots of fun learning about different languages and cultures.” 

The Lingo Show is a CBeebies in-house production.  It is available at www.bbc.co.uk/cbeebies/lingoshow/.  Currently featuring French, Spanish and Mandarin, the Welsh language game is available from March 1^st with the other languages being rolled out later in the month.